Adobe has expanded its partnership with Saudi Arabia’s Ministry of Communications and Information Technology (MCIT) and HUMAIN to broaden access to AI-powered creative tools and support the Kingdom’s digital skills and start-up ecosystem.

The initiative will provide more than 27 million eligible Saudi citizens and residents aged 13 and above with 12 months of free access to Adobe Firefly Standard and Adobe Express Premium features. 

Adobe values the commitment at more than $4 billion. The programme is expected to roll out by the end of 2026.